Schedule

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Simultaneous translation Italian – English and English – Italian will be available at the conference
Durante la conferenza sarà fornito un servizio di traduzione simultanea Italiano – Inglese e Inglese – Italiano

8.30-9.00

Conference registration

Welcome Desk
9.00-9.15

UX Masterclass Welcome

Salone dei Pontefici
9.15-10.20

Keynote speakers: Ashley Benigno, Raffaella Montani, Giuseppe Montella

Salone dei Pontefici
10.20-11.20
MOBILE EXPERIENCE

Francis Fung

Why mobile experience & design will be different between East and West

DESIGN & INNOVATION

Anna Helminen

Designing for paradigm change

APPLYING UCD

Marcio Leibovitch

Visualizing the customer experience using an experience journey map

Salone dei Pontefici
Sala Colonna
Sala Boncompagni
11.20-11.35 Coffee break
11.35-12.35

Round Table: Applying User Centered Design in large organizations

Chairman:

Luca Petroni

Contributors:

Robert Schumacher, Gavin Lew, Frederic Gaillard, Thomas Visby Snitker, Helga Letowt-Vorbek

Salone dei Pontefici
12.35-13.35 Lunch
13.35-14.40
MOBILE EXPERIENCE

Morgan McKeagney

Embedding experience: Bridging the gap between design and reality

DESIGN & INNOVATION

Robert Schumacher

Service Design and UX: Measuring and Improving the Overall User Experience

APPLYING UCD

Thomas Visby Snitker

Involving users in the product development, the design and the marketing of medical devices

Salone dei Pontefici
Sala Colonna
Sala Boncompagni
14.40-15.40

Broadcasted conference: Design & Innovation

Chairman:

Antonio Rizzo

Salone dei Pontefici
15.40-15.55 Coffee break
15.55-17.00
MOBILE EXPERIENCE

Francesca Gabrielli, Michele Pierangeli

E-commerce & Personas: What are the buying behavior of online customers?

DESIGN & INNOVATION

Stefano Zanini

Future Workshop: UCD technique to envision future services

APPLYING UCD

Frederic Gaillard

UX and ROI: the impact of UX on the business

Salone dei Pontefici
Sala Colonna
Sala Boncompagni
17.00-18.00

UX around the world in 60 minutes

Salone dei Pontefici