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Antonio Rizzo

Antonio Rizzo

Full Professor of Cognitive Science and Technology
Topic UDOO: a powerful prototyping board for software development and design

UDOO is a mini PC that could run either Android or Linux, with an Arduino-compatible board embedded.  It is a joint effort of SECO USA Inc. and  Aidilab, in collaboration with a multidisciplinary team of researchers with expertise in interaction design, embedded electronics, sensor networks and cognitive science.

UDOO It is a powerful prototyping board for software development and design, it’s easy to use and with a few steps you can start using it and creating your projects with minimum knowledge.

UDOO merges different computing worlds in one; each world has its strengths and weaknesses, and all of them are useful today in education as well as Do-It-Yourself (DIY) and rapid prototyping endeavours.

UDOO is an open hardware, low-cost computer equipped. The goal of the project are:

  • Develop an innovative product for a growing market
  • Give a new vision to the educational framework: the idea is to train up a new generation of engineers, designers and software developers skilled in digital technology: physical computing, multi-media arts, interactive arts, IoT…
  • Boost up the DIY world
  • Offer a low cost embedded platform for interactive art with powerful tools: Processing, OpenCV, PureData, openFramework
  • Provide companies with a great tool for fast prototyping

UDOO takes your DIY projects to the next level and it’s a powerful tool for education and creativity.


Antonio Rizzo is Full Professor of Cognitive Science and Technology at the University of Siena. He was: Director of the Academy of Digital Arts and Science – ArsNova in Siena (2000 – 2009). Chair of the European Association of Cognitive Ergonomics (2000 – 2006). Member of the WG30 NATO Human Factors and Human Reliability Group (1999 – 2002). Member of the Scientific committee of the Programme Incitatif de Recherche sur l’Education et la Formation (PIREF) of the French Government (2002-2003). Head of the Human Factor Group of the National Railways on Safety Transportation (1997 – 1999). Liaison for the Apple Design Project (1996 – 1997).

His main interests are in the domains of Interaction Design and Cultural-Historical Psychology; in this domains he worked in several international projects supported both from public (CNR, European Commission,  ESF, EuroControl, MURST) and private (Apple, Philips, Domus Academy, National Railways, HotPoint Appliances, MacArthur Foundation, Telecom Italy, Banca Monte dei Paschi) organizations.