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Francis Fung

Francis Fung

International UX Business Manager
- Japan
Topic Mobile Experience: Why mobile experience & design will be different between East and West

How the mobile experience is different between the East (Asia) and the West (Europe and U.S); and how design rules cannot be applied globally. What is intuitive for one country may be confusing for another.


Born and raised in London; living and working in Tokyo. Francis is interested in the vast differences in UX between East and West. Having joined Mitsue-Links in Tokyo, Japan; Francis has been fortunate enough to work with some of the biggest global e-commerce companies and share his cultural knowledge to help improve products and sites worldwide. His varied background ranges from Sales & Marketing to Graphic & Web Design and Project Management, giving him an insight into all areas regarding UX, users and client satisfaction.