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Luca Petroni

Luca Petroni

Director BU Digital Experince
@
- Italy
Topic Applying User Centered Design in large Organizations
Bio

Luca Petroni is one of the Partners at Assist.,  a leading user experience and digital CRM company based in Milan, Italy. He has a PhD in communication sciences from the faculty of Sociology of the “La Sapienza” University in Rome. He has led the Human Computer Interaction team of IconMediaLab, a multinational web design agency. In 2003 he founded “ExitConsulting” a user experience consulting company now part of Assist. He has managed and directed complex interaction design projects for high-profile companies such as Nokia and Vodafone. He teaches cognitive ergonomics at several universities in Italy including the Politecnico di Milano and the University of Siena.

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