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Raffaella Montani

Raffaella Montani

Head of online consumer ecare/mcare
- Italy
Topic Vodafone: a new web and mobile experience

She graduated in Information Science in 1993 and after working on Italtel and Infostrada she joined Vodafone, initially dealing with IT systems for customer operations, gaining extensive experience in ISP services and the telecommunication and mobile sector.

Subsequently, , within  the group On Net, she led a team  responsible for the design and implementation of converged solutions for large corporate customers, also including “user centred” applications dedicated to the management of mobile business processes.

She is currently responsible for the Web & App Selfcare for Vodafone consumer and residential customers with a particular focus on the development of the mobile digital strategy, which aims to get an increasing number of  customers to use applications (my190 / my Vodafone) through innovative solutions and services in an increasingly dynamic context that evolves  toward a digital user experience with an  emphasis on usability and accessibility.