Simon Herd has experience in successfully applying Human Factors to systems development that pre-dates the Web and has also worked in other development roles such as Business Analyst. Prior to joining ExperienceLab, he was a senior member of an award winning Usability team at NatWest Bank, where he provided usability and analysis support for a wide range of projects and at ntl, where he was the Senior HCI Professional for web developments. Simon holds an MSc in Information Technology and Human Sciences from Loughborough University. He has extensive experience in supporting web, interactive TV, kiosk, windows based, mobile and voice interfaces, has produced user interface style guides and has defined the HCI activities for the development lifecycles at NatWest and ntl. Simon has nearly a decade of experience of international usability and has been involved in usability projects on five continents. He helped to conceive and set up the UXalliance, the international network for user experience has written articles in this area and was one of the contributors to the Handbook of Global User Research.