UX and Market Research: Bridging the Gap

As the 10th conference in the series, the UX Masterclass New York will be laser-focused at what is on the minds of organizations today – how to attract, delight, and retain customers in a highly-competitive, global marketplace. Presentations will highlight how to combine user experience and market research techniques to understand customer needs, design with the customer in mind, measure to retain competitive advantage, and – in short – ensure success.



The UX Masterclass is a bi-annual global user experience and design event that will be held in New York on 9 October 2014. Our speakers will engage and inspire attendees to think outside the ‘silo’ of their industry and approach challenges with a fresh perspective.

The UX Masterclass is a flagship event of the UXAlliance – an international network of 25 user experience firms from around the world. The UX Masterclass is being brought to New York by GfK, a partner of the UXAlliance.


Industry-leading user experience, market research, and design professionals will share innovative methods, case studies, and best practices. The cross-industry conference theme promises to stimulate ideas and host presentations that attendees won’t hear anywhere else. Our short presentation format will keep attendees engaged and moving quickly through the day, maximizing their time for the one-day event.


This forum will be a great opportunity to exchange knowledge and best practices with professionals from all over the world. Unique to this conference, we bring together the heads of the top global user experience firms from 15 countries.


This year’s UX Masterclass brings together experts, authors, and thought-leaders from the field of user experience and market research from all over the world, and presents a unique platform to learn, exchange ideas, gain and share inspiration, and network.

Attendees who would find the UX Masterclass a must-attend:

  • Marketing professionals
  • Marketing Research professionals
  • Product Managers / Functional Leads
  • User Experience Professionals
  • User Interface Designers / Architects
  • Development Managers / Architects
  • Digital Marketing Professionals
  • Design Professionals
  • User / Usability / Market Researchers
  • Business / Industry Analysts