Schedule

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9 October 2014  |  Hudson New York
This schedule may be subject to last-minute changes.

08:00-09:00

UX Masterclass Registration

Welcome Desk  |  1M
09:00-09:15
COMMON SESSION

UX Masterclass Welcome  |  GALLERY B

David Krajicek, CEO, Consumer Experiences North America, GfK

09:15-10:00
KEYNOTE

Looking at users looking at screens: reconstructing advertising impressions  |  GALLERY B

Richard Zackon, Facilitator, Council for Research Excellence

 

10:00-10:15 Coffee Break  |  GALLERY B
10:15-10:45

How to keep your promises. Combining UX principles and innovation theory to ensure compelling benefits deliver for consumers  |  GALLERY B

Gavin Lew, Executive Vice President, User Experience, GfK

UX Design: A catalyst for corporate change  |  STUDIO

Marcio Leibovitch, Director, User Experience, Yu Centrik & Vincent Levesque, Senior Manager, User Experience, Videotron

10:55-11:25

Market research and UX: “Of course they should go together”; so why aren’t we all doing it?  | GALLERY B

Francis Fung, International UX Business Manager, Mitsue-Links

“Just text me what you need”: Text-based customer care as an example of disappearing interface  |  STUDIO

Marco Palmonari, COO, Text4Assist, Inc

11:35-12:05

How to Measure User Experience… and to Calculate its ROI  |  GALLERY B

Tim Bosenick, Global Product Lead, User Experience, GfK

Innovation and UX in Banking: Lessons from Africa  |  STUDIO

Helga Letowt-Vorbek, Owner, Mantaray

12:15-13:00 Lunch Break  |  GALLERY B
13:00-14:00

1 + 1 = 3: Bridging research and design to fuel innovation  |  GALLERY B

Frederic Gaillard, Managing Director, Axance & Mike Murphy, Senior Design Director, GfK

14:15-14:45

BFF’s: Market Research and UX combine to design the ultimate user experience  |  GALLERY B

Shailesh Manga, SVP, User Experience, GfK & John Wittenbraker, Global Director, Innovation, Brand and Customer Experience, GfK

Entering new markets through online channels  |  STUDIO

Jiri Suchy, Digital Strategy Director, Experience U

14:55-15:25

What matters to kids in digital media |  GALLERY B

Thomas Snitker, Owner, SnitkerGroup

How and when to conduct unmoderated remote user testing  |  STUDIO

Alfonso de la Nuez, Co-Owner, UserZoom

15:25-15:45 Snack Break  |  GALLERY B
15:45-16:15

Delivering what customers want  |  GALLERY B

James Kalbach, Principle UX Designer, Citrix Online

16:20-17:00

[Panel] Herding cats: Gaining alignment in a misaligned world  |  GALLERY B

Chair: Lauren Zack, VP, User Experience, GfK

Karen Kranack, Global Executive Director of Site Experience, Estee Lauder Online

Evan Grossman, Vice President, athenaCare, athenahealth

Stephen Scansaroli, Director of User Experience, ViralGains

17:00-18:30 Networking & Drinks

SOLD OUT!