When research and design are at their best, both innovation and the user experience can benefit, but what’s necessary to make this happen?
Drawing from over 15 years of practice and case studies from real-world projects, Frederic Gaillard and Mike Murphy will discuss how UX methods can bridge the gap between research and design to create a sustainable cycle of innovation. What research techniques foster creativity and support design? How can design help to focus future research and improvement? What risks can stand in the way of this process, and how can we mitigate them?
Program directors, product and project managers, and digital marketing directors will all benefit from the tools, techniques, and advice shared during this broad-reaching and fast-paced session.
Frederic is founder and principal of the leading French company specializing in user experience design for digital services. In this role, he helps clients implement user-centered strategies. Past roles included leading international research for more than 150 online services since 1999.
Before founding Axance, Frederic was a design consultant at various companies with a special interest in end users. He has a passion for human-computer interaction and technology adoption. Frederic is also one of the founding members of the UXalliance. Frederic holds diploma in industrial design, MSc in Management and BSc in Art History from La Sorbonne, Paris.