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Gavin Lew

Gavin Lew

Executive Vice President, User Experience
- United States
Topic How to keep your promises. Combining UX principles and innovation theory to ensure compelling benefits deliver for consumers

Successfully delivering new, compelling, and engaging experiences requires an effective combination of both innovation and user experience expertise. Innovation looks at evolving markets and consumers to identify new products and services with the best bundle of benefits to deliver compelling new experiences. User experience shapes the detailed interactions users have with products and services so that experiences are useful, usable and engaging. Bringing innovation and user experience experts together early in the product development process ensures great opportunities are not lost because experience was an afterthought. In this thought-provoking talk, Simon will detail the unique way GfK has married market and UX research for clients during new product and service development.


Gavin Lew has over 25 years of experience in corporate and academic environments. Gavin founded User Centric, a global user experience research and design firm, in 1999 which was acquired by GfK in 2012.  He leads global user experience research and design teams responsible for delivering useful, usable, and engaging experiences for all customer touch points across every industry. He is the lead inventor of several patents and a frequent presenter at conferences.

Gavin’s experience in corporate and academic environments have given him a strong foundation in user-centered design and evaluation. In addition to managing the user experience division, he holds particular expertise in mobile technology, healthcare, and global research projects.

Gavin is an adjunct faculty member at DePaul University, lecturer on faculty at Management Center Innsbruck, and recently joined Northwestern University’s Feinberg School of Medicine as an adjunct faculty member.