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Lauren Zack

Lauren Zack

Vice President, User Experience
@
- USA
Topic [Panel] Herding Cats: Gaining alignment in a misaligned world
Abstract

Come join a lively panel discussion on the challenges and opportunities that organizations face in aligning UX and Market Research to promote adoption and innovation within their companies. Hear from industry experts (Finance, Technology, Beauty) as they discuss their efforts to get the most benefit from their research investments.

Bio

Lauren has more than 20 years of experience in UX, Usability, User Research and User Centered Design methods, and is passionate about the difference a user-centered focus can bring to the successful design, development and implementation of products, processes and services. Lauren has led multi-disciplinary teams at IBM, The New England, Monster, Authoria (now Peoplefluent) and athenahealth, where she most recently founded and led the Usability team for all products and services, including the award-winning Best in KLAS Usability ambulatory Electronic Health Record.

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