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Marcio Leibovitch

Marcio Leibovitch

Director of User Experience
@
- Canada
Topic UX Design: A catalyst for corporate change
Abstract

For Videotron, one of the most important players in the Canadian telecommunications industry, the redesign of an iPad app was more than just an opportunity to create another great user-centered product. It was a chance to change the way large corporations approach design.

In this presentation, Vincent Levesque of Videotron and Marcio Leibovitch of Yu Centrik, will discuss how lean UX, extensive collaboration, and co-design helped break down internal silos to create alignment while building a unique second screen tablet app to enhance its customers’ TV experience. Our two presenters hope to inspire organizations to create and realize a shared vision.

Bio

Marcio Leibovitch is a User Experience Designer with 20 years of professional experience in planning, designing, and developing interactive products that are both user-friendly and business-driven. Since he joined Yu Centrik in 2005, he has taken part in a number of design and evaluation projects for major players in the Canadian industry including telecommunications, entertainment, health, financial, and government organizations.

Marcio is an electronic engineer with a degree from PUC University in Rio de Janeiro, Brazil and had previously worked for Michelin and Globo.com, the Internet branch of Globo Network, the largest media conglomerate in Latin America.

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