Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased, and desired more by users who rate them more highly than other systems. The evaluation of human-machine Interaction (HMI) is also influenced by components of experience and affects. This has coined the term “User Experience” (UX) as an overall concept for new means of researching and quantifying human-machine interaction. For this reason GfK SirValUse, together with the GfK Verein, conducted a series of fundamental studies in 2011 and 2013 to develop an easily applicable model of User Experience.
Founder of SirValUse Consulting, now a part of GfK, Tim grew the User Experience practice to be the largest user experience research and testing consultancy in Europe and one of the largest in the world. Over the last 13 years, he has worked across industries, (Automotive, Health, Mobile, Retail, Finance) and currently consults a range of companies on how to implement UX thinking and methodologies in their organization. His main interests lie in developing new UX research and testing methods, especially in how to measure user experience.
Tim studied Physics, Philosophy and Psychology and holds a diploma in Sociology from the University of Hamburg.