19 March 2015 Leveraging the potential of UX

About UX Masterclass

Leveraging the potential of UX

Find out how to attract, engage and retain customers in a highly competitive, global marketplace by mastering user experience.

Hot off the heels of the UX Masterclass in New York, the 11th conference in the series will be hosted by PwC’s Digital Change in Sydney on 19th March 2015. The UX Masterclass will demonstrate how to combine user experience strategies, customer research, and innovation to understand customer needs, design with the customer in mind, measure to retain competitive advantage, and in short – ensure success.

What is the UX Masterclass?

The UX Masterclass is a bi-annual global user experience and design event that brings together the heads of the top global user experience firms from 15 countries.

Our speakers will engage and inspire attendees to think outside the ‘silo’ of their industry and approach challenges with a fresh perspective. This forum will be a great opportunity to exchange knowledge and best practices with professionals from all over the world The UX Masterclass is a flagship event of the UXAlliance – an international network of 25 user experience firms from around the world. PwC’s Digital Change, a partner of the UXAlliance Opens in new window, will host the UX Masterclass in Sydney.

Be Inclusive Workshop

PwC's Digital Change Accessibility team will run a half day jump to Be Inclusive workshop that gives you the practical skills and knowledge necessary to create user experiences that are inclusive and delightful. Take away a toolkit that will help you create experiences for your users so they can use any device and technology, whenever they want, wherever they want and how they want and still have a great experience.

Fresh ideas

Industry-leading user experience, innovation, customer research, digital intelligence, and design professionals will share innovative methods, case studies, and best practices. Our short presentation format will keep you engaged and moving quickly through the day, maximizing their time for the one-day event.

Who should attend the UX Masterclass

The 11th UX Masterclass brings together experts, authors, and thought-leaders from the field of user experience, innovation, customer research, and digital intelligence Australia and around the world, and presents a unique platform to learn, exchange ideas, gain and share inspiration, and network.

Attendees who would find the UX Masterclass a must-attend:

  • Digital Strategy Leaders
  • Product Managers / Functional Leaders
  • Marketing professionals
  • User Experience Professionals
  • User Interface Designers / Architects
  • Development Managers / Architects
  • Digital Marketing Professionals
  • Design Professionals
  • User / Usability / Market Researchers
  • Business / Industry Analysts


8:00 – 9:00 Registration
9:00 – 9:15 UXMC Welcome
9:15 - 10:00 Keynote
10:00 - 10:15 Coffee break
10:15 - 10:45 Shaping innovation with UX
Gavin Lew
, Executive Vice President, User Experience, GfK
UX and Market Research: Better together
Francis Fung, International UX Business Manager, Mitsue-Links
10:55 - 11:25 Moving from personalised to intimate experiences
Simon Lillis
, Strategy Planning & Architecture, PwC Australia IT
1 + 1 = 3: Bridging research and design to fuel innovation
Frederic Gaillard, Managing Director, Axance
11:35 - 12:05 Getting out of the lab to understand digital media consumption over 2 years
Shailesh Manga
, Global Head of User Experience GfK
Solving communications spider-webs with digital innovation: a case study from Sydney Rail
Rob Williams
, UX Designer PwC’s Digital Change
12:15 - 1:00 Lunch
1:00 - 2:00 Accessibility
Sarah Pulis, Head of Accessibility Services, PwC's Digital Change
Culture and Design
Crighton Nichols, PwC Australia IT
2:15 – 2:45 How to measure User Experience…and calculate its ROI
Frederic Gaillard
, Managing Director, Axance
International benchmarking of mobile banking and telcos
Helga Letowt-VorbekGG
, Owner, Mantaray
2:55 – 3:25 UX and Brand
Bob Schumacher
, GfK User Centric USA
Lean UX
Jean-Phillipe Bourdarie
3:25 - 3:45 Afternoon tea
3:45 – 4:15 UX Design: a catalyst for corporate change
Marcio Leibovitch
, Director, User Experience, Yu Centrik
4:20 - 5:00 Panel discussion
5:00 - 6:30 Networking and drinks


Shailesh Manga

Senior Vice President, User Experience @ GfK - USA


Gavin Lew

Executive Vice President, User Experience @ GfK - UNITED STATES


How to keep your promises. Combining UX principles and innovation theory to ensure compelling benefits deliver for consumers

Francis Fung

International UX Business Manager @ Mitsue-Links - JAPAN


Market research and UX: "Of course they should go together"; so why aren't we all doing it?

Marcio Leibovitch

Director of User Experience @ Yu Centrik - CANADA


In this presentation, Marcio Leibovitch, will discuss how lean UX, extensive collaboration, and co-design helped break down internal silos to create alignment while building a unique second screen tablet app to enhance its customers’ TV experience. Marcio hopes to inspire organizations to create and realize a shared vision.

Thomas Snitker

Owner @ SnitkerGroup - DENMARK


UX at Lego: Moving from bricks to digital

Frederic Gaillard

Managing Director @ Axance - FRANCE


How UX methods bridge the gap between research and design

Helga Letowt-Vorbek

Owner, Mantaray


UXA mobile banking benchmark study

Bob Schumacher

Executive Vice President @ GfK User Centric - USA


UX and Brand

Rob Williams

UX Designer PwC’s Digital Change


Solving communications spider-webs with digital innovation: a case study from Sydney Rail


Be Inclusive

This 3-hour hands-on, practical, commonsensical workshop will break this esoteric topic down into practical UX speak. It will prepare you with the language you need to use around disability and inclusion, and more importantly, build your radar for what to include or consider in every UX activity or artefact you work on from now on.

You will walk away with a toolkit to help you incorporate accessibility into your work as well as know when to ask for advice.

This workshop is ideal for UX practitioners, project leads and managers. No accessibility expertise required.


The UXMasterclass - 19 March

The Balcony Level
Cockle Bay Wharf
Darling Harbour

Be Inclusive workshop - 18 March

The North Pavilion - PwC
Darling Park, Tower 2
201 Sussex Street


Tickets for the UXMasterclass and the Be Inclusive workshop are available now on Eventbrite.

Early bird tickets are available until 31 January


Please contact Ilana Kaplan (

Buy tickets on EventBrite