Find out how to attract, engage and retain customers in a highly competitive, global marketplace by mastering user experience.
Hot off the heels of the UX Masterclass in New York, the 11th conference in the series will be hosted by PwC’s Digital Change in Sydney on 19th March 2015. The UX Masterclass will demonstrate how to combine user experience strategies, customer research, and innovation to understand customer needs, design with the customer in mind, measure to retain competitive advantage, and in short – ensure success.
The UX Masterclass is a bi-annual global user experience and design event that brings together the heads of the top global user experience firms from 15 countries.
Our speakers will engage and inspire attendees to think outside the ‘silo’ of their industry and approach challenges with a fresh perspective. This forum will be a great opportunity to exchange knowledge and best practices with professionals from all over the world The UX Masterclass is a flagship event of the UXAlliance – an international network of 25 user experience firms from around the world. PwC’s Digital Change, a partner of the UXAlliance Opens in new window, will host the UX Masterclass in Sydney.
PwC's Digital Change Accessibility team will run a half day jump to Be Inclusive workshop that gives you the practical skills and knowledge necessary to create user experiences that are inclusive and delightful. Take away a toolkit that will help you create experiences for your users so they can use any device and technology, whenever they want, wherever they want and how they want and still have a great experience.
Industry-leading user experience, innovation, customer research, digital intelligence, and design professionals will share innovative methods, case studies, and best practices. Our short presentation format will keep you engaged and moving quickly through the day, maximizing their time for the one-day event.
The 11th UX Masterclass brings together experts, authors, and thought-leaders from the field of user experience, innovation, customer research, and digital intelligence Australia and around the world, and presents a unique platform to learn, exchange ideas, gain and share inspiration, and network.
Attendees who would find the UX Masterclass a must-attend:
|8:00 – 9:00||Registration|
|9:00 – 9:15||UXMC Welcome|
|9:15 - 10:00||Keynote|
|10:00 - 10:15||Coffee break|
|10:15 - 10:45||Shaping innovation with UX
Gavin Lew, Executive Vice President, User Experience, GfK
|UX and Market Research: Better together
Francis Fung, International UX Business Manager, Mitsue-Links
|10:55 - 11:25||Moving from personalised to intimate experiences
Simon Lillis, Strategy Planning & Architecture, PwC Australia IT
|1 + 1 = 3: Bridging research and design to fuel innovation
Frederic Gaillard, Managing Director, Axance
|11:35 - 12:05||Getting out of the lab to understand digital media consumption over 2 years
Shailesh Manga, Global Head of User Experience GfK
|Solving communications spider-webs with digital innovation: a case study from Sydney Rail
Rob Williams, UX Designer PwC’s Digital Change
|12:15 - 1:00||Lunch|
|1:00 - 2:00||Accessibility
Sarah Pulis, Head of Accessibility Services, PwC's Digital Change
|Culture and Design
Crighton Nichols, PwC Australia IT
|2:15 – 2:45||How to measure User Experience…and calculate its ROI
Frederic Gaillard, Managing Director, Axance
|International benchmarking of mobile banking and telcos
Helga Letowt-VorbekGG, Owner, Mantaray
|2:55 – 3:25||UX and Brand
Bob Schumacher, GfK User Centric USA
|3:25 - 3:45||Afternoon tea|
|3:45 – 4:15||UX Design: a catalyst for corporate change
Marcio Leibovitch, Director, User Experience, Yu Centrik
|4:20 - 5:00||Panel discussion|
|5:00 - 6:30||Networking and drinks|
Executive Vice President, User Experience @ GfK - UNITED STATES
How to keep your promises. Combining UX principles and innovation theory to ensure compelling benefits deliver for consumers
International UX Business Manager @ Mitsue-Links - JAPAN
Market research and UX: "Of course they should go together"; so why aren't we all doing it?
Director of User Experience @ Yu Centrik - CANADA
In this presentation, Marcio Leibovitch, will discuss how lean UX, extensive collaboration, and co-design helped break down internal silos to create alignment while building a unique second screen tablet app to enhance its customers’ TV experience. Marcio hopes to inspire organizations to create and realize a shared vision.
Owner @ SnitkerGroup - DENMARK
UX at Lego: Moving from bricks to digital
This 3-hour hands-on, practical, commonsensical workshop will break this esoteric topic down into practical UX speak. It will prepare you with the language you need to use around disability and inclusion, and more importantly, build your radar for what to include or consider in every UX activity or artefact you work on from now on.
You will walk away with a toolkit to help you incorporate accessibility into your work as well as know when to ask for advice.
This workshop is ideal for UX practitioners, project leads and managers. No accessibility expertise required.
The Balcony Level
Cockle Bay Wharf
The North Pavilion - PwC
Darling Park, Tower 2
201 Sussex Street