Find out how to attract, engage and retain customers in a highly competitive, global marketplace by mastering user experience.
Hot off the heels of the UX Masterclass in New York, the 11th conference in the series will be hosted by PwC’s Digital Change in Sydney on 19th March 2015. The UX Masterclass will demonstrate how to combine user experience strategies, customer research, and innovation to understand customer needs, design with the customer in mind, measure to retain competitive advantage, and in short – ensure success.
The UX Masterclass is a bi-annual global user experience and design event that brings together the heads of the top global user experience firms from 15 countries.
Our speakers will engage and inspire attendees to think outside the ‘silo’ of their industry and approach challenges with a fresh perspective. This forum will be a great opportunity to exchange knowledge and best practices with professionals from all over the world The UX Masterclass is a flagship event of the UXAlliance – an international network of 25 user experience firms from around the world. PwC’s Digital Change, a partner of the UXAlliance Opens in new window, will host the UX Masterclass in Sydney.
PwC's Digital Change Accessibility team will run a half day jump to Be Inclusive workshop that gives you the practical skills and knowledge necessary to create user experiences that are inclusive and delightful. Take away a toolkit that will help you create experiences for your users so they can use any device and technology, whenever they want, wherever they want and how they want and still have a great experience.
Industry-leading user experience, innovation, customer research, digital intelligence, and design professionals will share innovative methods, case studies, and best practices. Our short presentation format will keep you engaged and moving quickly through the day, maximizing their time for the one-day event.
The 11th UX Masterclass brings together experts, authors, and thought leaders from the field of user experience, innovation, customer research, and digital intelligence Australia and around the world, and presents a unique platform to learn, exchange ideas, gain and share inspiration, and network.
Attendees who would find the UX Masterclass a must-attend:
|8:00 – 9:00||Registration|
|9:00 – 9:15||UXMC Welcome by Nick Spooner, PwC Digital Change|
Adapt or Perish: Evolving your UX
Shailesh Manga, Global Head of User Experience GfK
|10:00 - 10:15||Coffee break|
|10:20||How to measure User Experience…and calculate its ROI
Frederic Gaillard, Managing Director, Axance
|The barriers unseen, the potential unrealised
Sarah Pulis, Head of Accessibility Services, PwC's Digital Change
|11:00||Solving communications spider-webs with
digital innovation: a transport case study
Rob Williams, UX Designer PwC’s Digital Change
|The fickle relationship between brand and user experiences
Robert M. Schumacher, GfK UX USA
|11:40||International Benchmarking of Mobile Banking
Luca Petroni, Partner, Assist
|Moving from personalised to intimate experiences
Simon Lillis, Strategy Planning & Architecture, PwC Australia IT
|12:20 - 1:20||Lunch|
|1:20||Shaping innovation with UX
Gavin Lew, Executive Vice President, User Experience, GfK
|Embracing 'Customer 2.0' for competitive advantage
Eugene Macey, Senior Manager - Customer Strategy, PwC
Jean-Phillipe Bourdarie, General Manager, Axance
|Enhancing UX through cross-cultural design and innovation
Crighton Nichols, PwC Australia IT
|2:40||1 + 1 = 3: Bridging research and design to fuel innovation
Frederic Gaillard, Managing Director, Axance
|UX and Market Research: Better together |
Francis Fung, International UX Business Manager, Mitsue-Links
|3:20 - 3:40||Afternoon tea|
|3:40||Sprinting our way to better human experiences
Kris Nygren, PwC's Digital Change NZ
|4:20||'Unpanel' Panel: Your chance to ask our panel about everything you ever wanted to know about Leveraging the potential of UX. Your panelists: Kris Nygren, Eugene Macey, Jean-Phillipe Bourdarie and Gavin Lew|
|5:00 - 6:00||Networking and drinks|
Managing Director @ Axance - FRANCE
UX Designer PwC’s Digital Change
This 3-hour hands-on, practical, commonsensical workshop will break this esoteric topic down into practical UX speak. It will prepare you with the language you need to use around disability and inclusion, and more importantly, build your radar for what to include or consider in every UX activity or artefact you work on from now on.
You will walk away with a toolkit to help you incorporate accessibility into your work as well as know when to ask for advice.
This workshop is ideal for UX practitioners, project leads and managers. No accessibility expertise required.
The Balcony Level
Cockle Bay Wharf
The North Pavilion - PwC
Darling Park, Tower 2
201 Sussex Street