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UX Masterclass 2016

Building the UX Maturity
Mexico City, April 27, 2016

Lunch included

About this event

This is an international event that brings together experts and though-leaders from the field of user experience, innovation, and customer research to learn, gain and share inspiration, and knowledge.

The UXalliance Masterclasses have regularly occurred twice a year, since their first edition in 2010.

From New Zealand to Europe, from Africa to America, our conferences have taken us, and you, literally around the world. We want to give all of you, wherever you live, the opportunity to come and meet our experts and your colleagues, so keep an eye on future editions.

Our speakers will engage and inspire attendees to think outside the ‘silo’ of their industry and approach challenges with a fresh perspective. This forum will be a great opportunity to exchange knowledge and best practices with professionals from all over the world The UX Masterclass is a flagship event of the UXAlliance – an international network of 26 user experience firms from around the world. Usaria, as a member of the UXAlliance, will host the UX Masterclass in Mexico City.

Industry-leading user experience, innovation, customer research, digital intelligence, and design professionals will share innovative methods, case studies, and best practices. Our short presentation format will keep you engaged and moving quickly through the day, maximizing their time for the one-day event.

The 12th UX Masterclass brings together experts, authors, and thought leaders from the field of user experience, innovation, customer research, and digital intelligence from Latin America and around the world, and presents a unique platform to learn, exchange ideas, gain and share inspiration, and network.

Attendees who would find the UX Masterclass a must-attend:

  • Digital Strategy Leaders
  • Product Managers / Functional Leaders
  • Marketing professionals
  • User Experience Professionals
  • User Interface Designers / Architects
  • Development Managers / Architects
  • Digital Marketing Professionals
  • Design Professionals
  • User / Usability / Market Researchers
  • Business / Industry Analysts
Book your place for this exclusive event     Get tickets now!

Lunch included

Speakers

Global experts will talk to you about how to increase UX maturity at your workplace

Luis Carlos Aceves
CEO @ Usaria

Luis Carlos Aceves is a partner, currently CEO of Usaria, where he works on the strategic planning. He has worked as a user experience consultant for Infonavit, VivaAerobus, Amway, State Government of Nuevo León, Yahoo, Banorte, Lowes, and HEB among others.

Luis Carlos is author of the book "Best Practices in the design of government portals". From 2006-2009, he participated as a regular columnist in newspapers of Grupo Reforma. Similarly, he participates as a member of the User eXperience Professionals' Association (UXPA) and the eMarketing Association, by which he is accredited as a Certified eMarketer. Previously he worked at companies like Terra Networks (formerly Infosel), Abaco Financial Group and Neoris. He has combined professional practice with teaching courses related to user centered design, both at undergraduate and graduate levels at the University of Monterrey.

Luis Carlos has undergraduate studies in computer science and graduate studies in e-commerce and administration from the Monterrey Institute of Technology and Higher Education.

Frederic Gaillard
Managing director @ Axance

Frederic is founder and principal of the leading French company specializing in user experience design for digital services. In this role, he helps clients implement user-centered strategies. Past roles included leading international research for more than 150 online services since 1999.

Before founding Axance, Frederic was a design consultant at various companies with a special interest in end users. He has a passion for human-computer interaction and technology adoption. Frederic is also one of the founding members of the UXalliance. Frederic holds diploma in industrial design, MSc in Management and BSc in Art History from La Sorbonne, Paris

Robert Shummacher
Executive Vice President @ GFK User Centric USA

Bob has more than 25 years of experience applying usability within corporate and academic environments. He has extensive management – level experience and has worked in telecommunications and travel – related companies. Bob has written standards for graphical user interfaces, invented a patent for a browser (with several more pending) and published dozens of technical and industry articles. He lectures frequently on user interface design. Bob has particular expertise in developing metrics for user performance and applying these metrics to financial models and business cases. He holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.

Jorge Barahona
CEO @ Ayerviernes

AyerViernes founder, a UX company in Chile. Since 2000 he has been working on Information Architecture, Usability, Accessibility and Interface Design, Interaction Design and so many fun things with a luxury equipment.

In 2000 he began teaching computing at the School of Architecture and Design at the Pontifical Catholic University of Valparaiso in Chile. These classes became a course named Computer Language (which as little sexy name right?) this course became User Experience Design. He has been researching about digital media and new ways to design applied to digital products.

Since 2011 he is mentoring through a workshop "Entrepreneurship with Software" at the School of Engineering at the Pontifical Catholic University of Chile.

Since 1997 he owns a nice hotel with his wife, the Monterilla in Vina del Mar (Chile), where he has been learning the arts of hospitality and entrepreneurship in tourism.

In 2011 he released his new startup, Clerk. An online system for the management of independent hotels.

Shailesh Manga
Global Head of User Experience @ GFK
TBD

Shailesh Manga is Global Head of User Experience at GfK and a driving force behind the organization’s service design practice. This practice is built on years of expertise refining the interactions between customers and organizations. This is a growing area of value to clients as they seek to understand a more holistic view of how people behave and interact with organizations.

Shailesh enjoys being creative with methods and taking on the challenge of multi-channel customer experiences. Having a commercial focus, Shailesh welcomes the challenge of coming up with pragmatic approaches that drive tangible business benefits for clients. Shailesh has a Bachelor of Technology (Optoelectronics) First Class Honors

Natalia Vivas
User Experience Consultant and Co-Director @ Usaria Colombia

She is partner of Usaria, co-director of the office in Bogota and User Experience Consultant. She is currently coordinating projects of information architecture and ensuring interaction design of digital products. At the same time she is structuring content for open and incompany courses offered by Usaria Colombia.

Natalia Vivas is founder of the Colombian Community of Usability -Usarte.co. She has over 10 years of experience in strategy and structuring of websites and mobile applications. She worked as information architect for agencies like Zemoga (Colombia) and I2B (Chile), and has served as a usability professor at the Colombian School of Engineering and the University of Cauca. Natalia is lecturer at many design and technology events in Latin America. She has consulted for agencies like McCann Digital, StudioCom, and Wunderman. She began her professional work as a Digital Journalist in Diario El País de Cali where she also was a reporter for the technology section.

Currently she is an active member of various organizations and communities, including SIGCHI Latam, UXPA, and IxDA.

Natalia Vivas is a social communicator from the Universidad del Cauca and has academic publications about the practice and teaching of Human Computer Interaction and Usability.

Isabel Murillo
User Experience Consultant and Co-Director @ Usaria Colombia

She is partner of Usaria, co-director of the office in Bogota and User Experience Consultant. She is currently coordinating projects of information architecture and ensuring interaction design of digital products. At the same time she is structuring content for open and incompany courses offered by Usaria Colombia.

Natalia Vivas is founder of the Colombian Community of Usability -Usarte.co. She has over 10 years of experience in strategy and structuring of websites and mobile applications. She worked as information architect for agencies like Zemoga (Colombia) and I2B (Chile), and has served as a usability professor at the Colombian School of Engineering and the University of Cauca. Natalia is lecturer at many design and technology events in Latin America. She has consulted for agencies like McCann Digital, StudioCom, and Wunderman. She began her professional work as a Digital Journalist in Diario El País de Cali where she also was a reporter for the technology section. Currently she is an active member of various organizations and communities, including SIGCHI Latam, UXPA, and IxDA.

Natalia Vivas is a social communicator from the Universidad del Cauca and has academic publications about the practice and teaching of Human Computer Interaction and Usability.

Marta Sylvia del Río
Regional Director for Latin America @ UXPA

Marta is an Associate Professor at Universidad de Monterrey, in both graduate and undergraduate levels. She is also an independent consultant at Usaria. She has performed consulting in usability and user experience for organizations such as the Government of Nuevo León, Marriott and Yahoo, among others.

Marta Sylvia is co-author of five books. She was just named UXPA’s Regional Director for Latin America. Marta has been a speaker at various international events of usability and user experience design. She is one of the promoters of events and initiatives for user experience design (UX) in Mexico highlighting the Manifesto on Usability and Accessibility for Mexican Government Websites.

Marta Sylvia holds a college degree in Computer Systems and a Masters in Computer Science from the Monterrey Institute of Technology and Higher Education, as well as postgraduate studies in Graphic Design at the University of Monterrey.

Adriana Camacho
Head of Digital Channels @ INFONAVIT
Francis Fung
International UX Business Manager @ Mitsue-Links

Born and raised in London; living and working in Tokyo. Francis is constantly amazed by the clash of cultures, mentality, and differences in UX between the East and West. Since joining Mitsue-Links in Tokyo, Japan, Francis has been sharing his cultural expertise while helping global companies improve their business and consumer products worldwide. His varied background from sales and marketing, print and web design, and research management has given him insight into all areas of market research, UX, and most importantly, people.

Víctor M. González
UX/Design Consultant and Professor @ ITAM

Víctor Manuel González (PhD, MSc, Cert. Eng) is a consultant and international expert on human-computer interaction and the design of optimal user experiences for interactive products. He is a full time Professor and Chair of the Department of Computer Science at the Instituto Tecnológico Autónomo de México (ITAM). Victor combines his academic work with consulting for companies in Mexico and Latin America to find the best ways to design and create valuable digital products based on innovation.

Carolin Mau
Senior Consultant @ GFK
TBD
Ilana Kaplan
CEO @ Bayfront UX

Ilana is passionate about all things UX and runs her own consulting company, Bayfront UX, in Sydney Australia, with the goal of working with clients to develop solutions with outstanding user experiences. Before that, Ilana managed UX teams at Serco, Optimal Experience, and at PwC’s Digital Change.

Ilana is skilled across all user centred design activities including strategy, research, design, and testing. Over the years her clients have ranged from large financial institutions to private companies, government organisations, and Telco’s. She has taught numerous user centred design courses, and holds an MA in Industrial Psychology.

Register now to interact with the top UX global experts

Lunch included

Schedule

The shortest way to explore what you will learn on this day

April 27 2016

Registration

Welcome

Keynote conference

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UX and ROI: The impact of UX on the business

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UXPP, a model to plan the UX perception in organizations

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Relationship between UX and Brand

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Success story: Infonavit’s change of UX culture

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Coffee Break

TBD

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Design as inceptor, case study how Chilexpress changes its organizational design

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TBD

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“How do I get “UX people?”: Challenges and strategies for identifying and recruiting UX (User Experience) talent in LatinAmerica

Many recent analyses report that UX (User Experience) as a professional field is both well remunerated and usually provides a good work-life balance. There is a growing demand for talent in this area in many countries of the world. However, the reality in many places in Latin America is that companies face huge challenges to identify and recruit UX talent. There are few places where people receive formal professional training and many universities do not offer specialised programs in the area. Perhaps one of the initial challenges to solve this is regarding the way demand is defined: many people when looking for talent in UX confuse their need with other specialities of product design and engineering. Furthermore, many universities consider UX training as optional/elective content of the Informatics or Computer Engineering undergraduate programs, and never as a foundation or core for those programs. Facing this scenario and based on many years of experience in the Latin American context, this talk will present experience that can be valuable to clarify the challenges and opportunities for identifying and recruiting UX talent and strategies that companies can use to be successful on consolidating mature UX teams in their organisations.

Lunch

Case studies about how we helped grow / educate / mature UX in large companies in Japan

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TBD

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The UX toolbox: where we’ve been, where we’re going as UX matures

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How to implement Lean UX processes and innovation in large companies leading to an organizational change

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Coffee Break

UX Maturity: An International Banking App Benchmark

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A glance into the UX Maturity in Latin America: what experts think

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How to lead an organization to UX maturity?

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Cocktail & Networking

Book your place for this exclusive event     Get tickets now!

Lunch included

Venue

Club Piso 51 Business Center
Av. Reforma 505, 51 floor
Cuauhtémoc 06500
Ciudad de Mexico, D.F.
Phone: 01 55 1162 0100
See in Google Maps

Hotel & Travel

We have special rates on some of the best hotels around

Hotel Marquis Reforma

Single room $222.53 USD
Double room $234.43 USD
Continental breakfast included. Taxes included.
Paseo de la Reforma 465, 100 mts close to the venue.

Hotel Presidente Intercontinental Polanco

Single room $232.05 USD
Use this code when reserving UX ALLIANCE (use uppercase letters)
Breakfast not included. Taxes included.
Campos Elíseos 218, 1.9 kms close to the venue.

Hotel Marriott Reforma

Single room $217 USD.
When booking use the group code: UX Masterclass
Taxes and breakfast not included.
Paseo de la Reforma 276, 1.4 kms close to the venue

Hotel Holiday Inn Express Mexico Reforma

Single room $135 USD.
When booking use the group code: MKP
Buffett breakfast included. Taxes not included.
Paseo De La Reforma 208, 1.7 kms close to the venue

Hyatt Regency

Sencilla $260 USD
Doble $260 USD
No incluye desayuno, impuestos no incluidos.
Campos Elíseos 204, a 1.8 km de la Torre Mayor

There are other accommodation alternatives on Hotels.com, Booking.com and Airbnb.com

Tickets

General price
Per person (Tax included)
$2,500 MXN
Early bird (before March 4)
$3,500 MXN
Group price
4 or more persons (Tax included)
$2,000 MXN *
Early bird (before March 4)
$3,000 MXN *

Tickets for the UX Masterclass are limited. Get Early bird prices. They are available now at Eventbrite.

Get tickets on

* Prices per person, lunch included. Tax included

Questions about this event (FAQ)

Please review our frequently asked questions about UX Masterclass
The UX Masterclass is a bi-annual global user experience and design event that brings together the heads of the top global user experience firms from more than 15 countries. It is a flagship event of the UXAlliance – an international network user experience firms from around the world.
One of UXAlliance’s goals is to evangelize UX benefits to business. By travelling and working around the world, they have a better understanding of different people, and thus design global holistic customer services that really include human and cultural factors. Finally, they promote their services in countries that may not be familiar with them.
Digital Strategy Leaders, Product Managers / Functional Leaders, Marketing professionals, User Experience Professionals, User Interface Designers, Information Architects, Development Managers / Architects, Digital Marketing Professionals, Design Professionals, User / Usability / Market Researchers and Business / Industry Analysts
The program was selected by knowledgeable and experienced professionals to offer great value: learn about the ground-breaking innovations and cases in UX implementation. Our speakers will engage and inspire attendees to think outside the ‘silo’ of their industry and approach challenges with a fresh perspective. Find always something new: different ideas, different languages being spoken, other cultural backgrounds and speakers that you might not hear anywhere else. You can network with peers from all over the world before, during and after the event.
Offer to deliver a short presentation to your colleagues about what you learned, so your whole team will benefit from your attendance. Explain what you plan to get out of attending and how that will benefit your company, focusing on learning new skills and upgrading current ones. Plan who will cover for you while you are attending the conference. Mention the convenience of UX MasterClass being a one-day event. Stress the competitive price the event has, in comparison to similar events. Offer to share a room to reduce hotel expenses. Share presenter handouts and exhibiting companies’ materials with your colleagues.
We chose the Presidente Intercontinental Polanco as the official hotel because of its nearness and convinience. Shuttles to the venue will be provided. If you prefer something else,, you can look up other options. We recommend www.hoteles.com and www.booking.com
If you stay at the Presidente Intercontinental Polanco, shutlles will be provided. The venue will be held at Torre Mayor, the tallest building in Mexico City, in the most renowned Street in Mexico City: Paseo de la Reforma. We recommend staying near the hotel, and using Uber for transportation. If you decide to use the subway, called Metro, it’s a 12 minute walk from Sevilla station.
Costs are shown in Mexican pesos. When you buy your ticket at Eventbrite, it will automatically show you the price in your currency. For an estimate, we recommend using http://www.xe.com. One USD is approximately 18 Mexican pesos. If you buy your ticket before February 28, you get an early bird discount.
Although most of the talks will be in English, real time translation will be provided for the ones in Spanish.
We recommend visiting the Chapultepec Castle (4 minutes by car), the National Museum of Anthropology (3 minutes by car), the Tamayo Museum of Contemporary Art (2 minutes by car), downtown Zócalo (20 minutes by car or 3 minutes by subway), and the Soumaya Museum (15 minutes by car). If you are more adventurous and have an extra day, you can visit the Teotihuacan pyramids (an hour and a half from Mexico City) and we recommend you book a trip at your hotel. Another recommended visit is the Frida Kahlo Museum (30 minutes by car). You will be glad to know Polanco and Reforma, where the venue is situated, is full of bars and gourmet restaurants.
Please contact Mayra Gutiérrez at hola@usaria.mx Phone +52 (81) 8851 8233

If your question is not listed, feel free to contact us. We will answer as soon as possible.

Sponsors

Past events

The UXalliance Masterclasses have regularly occurred twice a year, since their first edition in 2010.

More about past events