Shaping tomorrow's experiences

2024 UX Masterclass

October
24th 2024
Knowledge Park
Dubai, UAE
Christopher Golias
Senior UX Researcher Gemini Internationalization
Google, USA
Sudipt Shah
CEO & Co-founder
Digital of Things, UAE
Kristine Pitts
Digital UX & Creative Director
Du, UAE

Hear from global UX experts

Join us for the 21st edition of UXMasterclass, hosted by Digital of Things and UX Alliance.

Shaping Tomorrow’s Experiences: UX in the Era of Evolving Customers

Location

Dubai Knowledge Park Auditorium, Dubai

Get directions

Secure you spot

Standard Ticket - $199

(Available from 1st October, 2024)

Full access to the conference, talks, workshops and ongoing refreshments, including networking mixer with speakers, industry leaders from around the world and conference attendees. See you there!

Buy tickets
Program
UX Masterclass
UX Alliance
2024 UX Masterclass
Agenda
8:30 am

Doors open

by
,
,
9:30 am
Talk

Welcome to UX Masterclass 2024

by
Sudipt Shah
CEO & Co-founder
,
Digital of Things, UAE
,
9:45 am
Opening Keynote

Decolonizing LLMs: An Ethnographic framework for AI

by
Christopher Golias
Senior UX Researcher Gemini Internationalization
,
Google, USA
,
10:45 am
Break

Coffee break

by
,
,
11:00 am
Talk

Context matters: enhancing UX through ethnography

by
Kristine Pitts
Digital UX & Creative Director
,
Du, UAE
,
11:30 am
Talk

Boost customer value: global consistency meets local relevance

by
Paola Seghezzi
Senior UX Researcher
,
Assist Digital, Italy
Anna Lazzati
Senior Service Designer
,
Assist Digital, Italy
12:00 pm
Talk

To UX, from CorpX: re-engineering legacy organisations for a changing customer

by
Faris El Mahgiub
Head of Innovation & Design Studio
,
First Abu Dhabi Bank, UAE
,
12:30 pm
Talk

The rise of the ethical consumer: UX for values-driven customers

by
Katral-Nada Hassan
Head of Design & Experience
,
Alraedah, Saudi Arabia
,
1:00 pm
Break

Lunch

by
,
,
2:00 pm
Lightning Talk

Unlocking the hidden potential: beyond transportation, what else can a car be?

by
Maffee Peng Hui Wan
Managing Director
,
XplusX, China
,
2:10 pm
Lightning Talk

The future of recruitment: navigating nationality, diversity, and client needs

by
Adam Symonds
Senior UX Researcher
,
Digital of Things, UAE
,
2:20 pm
Lightning Talk

UX-PM design maturity score - how will you measure up?

by
Joelle Stemp
Managing Director and UX-PM Trainer
,
Yu Centrik, Canada
,
2:30 pm
Lightning Talk

Effective strategies for creating engaging immersion experiences

by
Mrudula Sreekanth
COO and Head of UX Research
,
Peepal Design, India
,
2:40 pm
Lightning Talk

Expectations evolve, humans don’t

by
Bob Schumacher, Ph.D.
UXA Co-Founder & Partner
,
ReSight Global, US
,
3:00 pm
Talk

Navigating the digital evolution and cultural nuances in MENA

by
Sudipt Shah
CEO & Co-founder
,
Digital of Things, UAE
,
3:30 pm
Talk

Design in the era of AI and intelligent services

by
Wojciech Chojnacki
Strategy Director
,
Symetria, Poland
,
4:00 pm
Break

Coffee break

by
,
,
4:30 pm
Talk

A11y: Universal design research to make products more accessible

by
Gavin Lew
Managing Partner
,
Bold Insight, USA
,
5:00 pm
Panel Discussion

Mastering UX research: global thought leaders share their perspective

by
Annemieke Van Ruiten
ResearchOps Lead
,
Assist Digital, Italy
Frederic Gaillard
Expert Director , Axance & UXalliance Co-founder
,
Devoteam, France
5:45 pm
Closing

Conference wrap-up

by
Dummy
,
,
6:30 pm

Networking mixer

by
Dummy
,
,
11:00 am
Workshop

UX-PM: elevating your organisation’s design maturity toward customer-centric excellence

by
Wojciech Chojnacki
Strategy Director
,
Symetria, Poland
Florian Egger
Owner & Principal
,
Telono SA, Switzerland
2:00 pm
Workshop

Strategic problem framing – how to create a rapid strategic roadmap

by
Shaun Singh
Product Design Strategist
,
Mastercard, UAE
,

Full day event with talks from experts from over 30 countries

Networking mixer after the event with top UX and digital professionals

Access to exclusive workshops and panel discussions

Ready to join experts from around the world?

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Speakers

Christopher Golias

Senior UX Researcher Gemini Internationalization
Google, USA

Kristine Pitts

Digital UX & Creative Director
Du, UAE

Frederic Gaillard

Expert Director , Axance & UXalliance Co-founder
Devoteam, France

Gavin Lew

Managing Partner
Bold Insight, USA

Faris El Mahgiub

Head of Innovation & Design Studio
First Abu Dhabi Bank, UAE

Helga Stegmann

Founder & UX Strategist
Mantaray Africa, South Africa

Bob Schumacher, Ph.D.

UXA Co-Founder & Partner
ReSight Global, US

Maffee Peng Hui Wan

Managing Director
XplusX, China

Mrudula Sreekanth

COO and Head of UX Research
Peepal Design, India

Wojciech Chojnacki

Strategy Director
Symetria, Poland

Adam Symonds

Senior UX Researcher
Digital of Things, UAE

Annemieke Van Ruiten

ResearchOps Lead
Assist Digital, Italy

Sudipt Shah

CEO & Co-founder
Digital of Things, UAE

Joelle Stemp

Managing Director and UX-PM Trainer
Yu Centrik, Canada

Julyien Joohyun Kim

UX Research Professional
Hankook Research, South Korea

Paola Seghezzi

Senior UX Researcher
Assist Digital, Italy

Anna Lazzati

Senior Service Designer
Assist Digital, Italy

Florian Egger

Owner & Principal
Telono SA, Switzerland

Shaun Singh

Product Design Strategist
Mastercard, UAE

Katral-Nada Hassan

Head of Design & Experience
Alraedah, Saudi Arabia

Networking Mixer

Join us for our after-event mixer to connect with peers, industry leaders, and inspiring speakers in a vibrant atmosphere. Don’t miss out on this incredible opportunity to expand your network and spark new ideas!

This mixer is FREE and open to all.

Date: 24th October, 6:30pm onwards
Location: Coco Lounge, Media One Hotel, Media City

Ready to mingle? Register for the networking mixer below to secure your spot.
Join miXER
Attending Design Evolution changed the way I approach web design!
Alex Turner
A must-attend for any design professional. Top-notch speakers and content.
Lily White

Questions & Answers

Who should attend UXMasterclass 2024?

Will the sessions be recorded for online attendees?

Who are the speakers?

Will there be any networking opportunities during the event?

Do you offer discounts for group bookings?

Is there parking available?

What about food and beverages?

UX Alliance Partners

Secure your spot

Early Bird

(Ended 30th September, 2024)

Discounted tickets for full access to the conference, talks and refreshments. Networking opportunities with speakers and industry leaders from around the world.

Standard Ticket - $199

(Available from 1st October, 2024)

Full access to the conference, talks, workshops and ongoing refreshments, including networking mixer with speakers, industry leaders from around the world and conference attendees. See you there!

Buy tickets