Hosted by PeepalDesign, India
The 16th UX Masterclass is back in India , after successful events spanning 5 continents in 15 years. Hosted by PeepalDesign and UXalliance, this year we will be exploring the ‘Changing Faces of UX’ The talks will explore the intersection between designing experiences and these emerging trends.
UX Masterclass provides you with an unique opportunity to engage with and learn from the best in the business.
When we set out to create solutions for people, we often believe we know what the problem is and how
to fix it. We rely on a superficial understanding of what their purposes are. Rarely do we spend the
time required to understand the inner landscapes of how people actually think their ways toward
their purposes.
Indi will outline how to find the gaps between your solutions and the thinking styles of people
you hope to support, and move into new areas of innovation.
Indi was one of the founders of Adaptive Path, the pioneering UX agency. Her work is rooted in the
problem space where the focus is on people. Indi pioneered opportunity maps, mental model diagrams,
and thinking styles. Indi has written two books, Practical Empathy and Mental Models.
Jobs to be done (JTBD) provides us a lens through which we can understand value creation.
Popularized by Clayton Christensen, JTBD underlies his theory of disruption. Since then, companies
have been using the JTBD as a strategic framework for innovation.
People “hire” products and services to accomplish an objective. By providing a language for
observing and discussing problems independent of solutions, JTBD helps organizations identify new
opportunities for market growth, get aligned on direction, and make better decisions.
This talk positions JTBD as a holistic approach to make better innovative decisions and create
high(er)-value products and services. Find out how you can help your organization see the market
from the customers’ perspective across fields and functions.
How do you get feedback on early designs? The Facebook Desirability Toolkit was developed to help us
ascertain whether early design directions matched the mental model of our users. This Facebook
Desirability Toolkit was developed for the India market with a lot of help from PeepalDesign. We'd
like to talk about how we arrived at appropriate descriptor words
Krispian Emert has over 20 years of experience across all stages of User Experience - from strategy
and conception through to production and implementation. She has worked in award-winning agencies,
and for some of the world’s top brands, including Facebook, The NFL, Microsoft, Thomson Reuters,
ING, and Toyota. Krispian is often found evangelizing the craft — as an instructor of information
architecture and design thinking — and at speaking engagements at conferences and universities
worldwide.
There is a clear trend towards Super Apps and companies are battling hard to keep users active on
their platforms. Users can accomplish everything from booking a taxi to buying movie tickets to
ordering food to making payments in one app so much so that the app user ID has become an official
electronic ID in some countries. The app itself has become a mobile home screen with all icons on
one page. Sameer will discuss the challenges that exist while designing such super apps for
Indian
users and how to address them.
Sameer has over 23 yrs of experience and has been a design leader at companies such as Intuit,
Intel, Oracle, Siemens, Samsung, Naukri etc. He currently heads design for Flipkart and holds a
Master’s degree in Industrial Design from IIT Mumbai.
The use of chatbots, voice assistants, conversational IVRs has seen strong growth in recent times.
Is the “User Centered” design process still suitable to design A.I. based
systems? How can we prototype a not completely deterministic system? And how can user research and
testing find room within a more and more diffused “Agile” approach?
The methodological framework developed by Assist Digital tries to answer these questions.
Luca Petroni is one of the Partners and practice director at Assist S.p.A.. a leading user
experience, technology and management consultancy firm based in Milan, Italy. He has been teaching
cognitive ergonomics at several universities in Italy including the Polytechnic University
of Milan and the University of Siena. He has completed his PhD Human Computer Interaction at the
Communication Sciences Department of the University of Rome.
Managing Partner at Bold Insight
Artificial Intelligence (AI) is following the path of “We built it because we could” is a common theme among engineers because they want to see what can happen. In this presentation, Gavin will discuss core elements for AI to succeed, namely Context, Interaction, and Trust. Examples across healthcare, finance and consumer products will illustrate the successes and failures of AI and present a UX framework to pave the way for AI to have future success.
Gavin has over 25 years of experience in corporate and academic environments. He founded User Centric in 1999, grew it to be the largest private UX consultancy in the US and sold it to GfK. He is currently the Managing Director of Bold Insight, part of a globally funded and employee owned UX consulting practice.
UX Leader, Researcher & Strategist
Helga will explore how Africans embrace new technology in banking, telecom and healthcare, their trust and use of social networks. Africa leads the world in many ways in technology adoption and usage. What can be learned in the African markets that we can use to understand other global markets? If you build to succeed in Africa embracing and celebrating cultural diversity will this ensure product success in other markets?
Helga is the owner of Mantaray, a UX Consulting firm in Mauritius, South Africa, Kenya and Nigeria. She is experienced in building, managing and mentoring UX teams with an aim to inspire and lead teams to do great things. Her passion is to create best-in-class experiences using the latest exponential technologies.
Director of Design Research at Sutherland Labs
Xploro is an award-winning and clinically validated app that uses AI-driven chatbots, augmented reality and gameplay to engage young patients more effectively in the treatment for serious conditions. Simon will show you how patient experience became a foundational element of the app. He’ll talk you through how young patients were involved in the project and the challenges overcome in doing so.
Simon is a Director of Design Research at Sutherland Labs in London, and a world renowned expert in UX and Customer Experience. His two decades of experience have seen him create and refine a range of digital services for some of the most well-known companies in the world.
Director of User Research Axance
In this talk, you will learn how to roll out a user research “culture” in your organization. We will present concrete examples of what we experienced in the last 2 years with large organizations who decided to become as successful as their strongest competitors. You will leave the talk with actionable tools and methods that you can try in your organization. Tools & methods that will give concrete outputs in just a few weeks.
Frederic has more than 20 years of experience in research and design for digital services. In 1999, he co-founded Axance, the first and largest user research agency in France, he is also an active member of UXalliance. Frederic has managed dozens of international research projects and has contributed to the book “Handbook of Global User Research”.
Executive Director & Head of UX, JP Morgan Chase
The pandemic has pushed all of us into relying completely on digital services. Enabling customers to safely conduct all of their banking activities online led to a major rethink among Banks. How is banking transforming to meet consumer expectations around digital engagement? How are banks enhancing identity and authentication experiences to provide safe and secure online banking? Join Pallavi to explore the changing face of banking experiences.
Pallavi has 20+ years of experience across all stages of design thinking and doing in enterprise and consumer sectors. She is currently Head of UX Digital Identity & Authentication at JP Morgan Chase. In the past she led design and research teams in organizations such as Capital One, Move Inc., and SAP.
Studio Director at Philips
Large enterprises are increasingly looking to collaborate with external startups and internal venture teams to help them kick start innovation. While large companies and startups have a lot to offer each other, the differences in values and culture are significant. So there is a real need to find common ground to ensure success. As a part of Philips innovation team, the design function helps to identify and shape the collaboration opportunities and sharpen joint value propositions. Abhimanyu has been a design mentor of this program for the last 3 years and will be sharing some lessons learnt along the way.
Abhimanyu Kulkarni is Creative Director and location manager of Philips Design, India. An alumni of IDC, IIT Mumbai, he has a number of international design awards to his credit, including CES innovation, ID USA, Hong Kong industries award. In his spare time, Abhimanyu draws cartoons and writes screenplays. A screenplay written by him was the winner of NFDC national script competition in 2014
UX Research Lead, Google
Are our insights that impact product decisions inclusive of the populations it is addressing? Are our designs working for marginalized and minority communities? How is the tech/social/class divide impacting the products we are putting out there? This talk will address what role can research and design play in building for everyone!
Muzayun Mukhtar is a product research lead at the Next Billion Users (NBU) team at Google. Her research work lies at the intersection of economic development, trust and online communities in emerging markets. In the past, she has worked in areas like public healthcare, agriculture and information management.
Managing Partner at Bold Insight
We will discuss the challenges in conducting remote observations of user interviews with dyads of parents and children as young as nine years old. The setup, methodological challenges, logistical hiccups, and technical hurdles all presented themselves - we will describe them and how we overcame these issues to deliver solid research results.
Bob has more than 25 years of experience in UX research. He is co-founder and Managing Partner of Bold Insight, a full-service UX research agency based in Chicago with global offices in five countries. He recently co-authored, with Gavin Lew, AI and UX, Why Artificial Intelligence Needs User Experience (released by Apress Publishing in October 2020). With a passion for global research, he co-founded the UXalliance, the first international network of UX consulting firms and edited The Handbook of Global User Research. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.
Design Leader
There is a clear trend towards Super Apps and companies are battling hard to keep users active on their platforms. Users can accomplish everything from booking a taxi to buying movie tickets to ordering food to making payments in one app so much so that the app user ID has become an official electronic ID in some countries. The app itself has become a mobile home screen with all icons on one page. Sameer will discuss the challenges that exist while designing such super apps for Indian users and how to address them.
Sameer has over 23 yrs of experience and has been a design leader at companies such as Intuit, Intel, Oracle, Siemens, Samsung, Naukri etc. He currently heads design for Flipkart and holds a Master’s degree in Industrial Design from IIT Mumbai.
UX Research for Search at Google
Internet penetration has already crossed half a billion people in India with nearly 50% expected to be from rural areas. Most of these new entrants are not only mobile-first and mobile-only they also come from a world of patchy network connectivity, low-cost low spec devices. The understanding of culturally appropriate visual cues and vernacular language support is paramount to building an experience which does not feel like a conundrum.
This is a small but fun take about why removing the barriers to entry opens up a whole new audience for your products & services.
Harini is a UX research leader with a decade plus experience spanning e-commerce, hardware and UX Research consultancy companies. For the last 5 years she has been instrumental in building UX research capabilities from scratch.
Founder - Multiply Ventures
Today besides customer research data, products themselves are feeding back telemetry data to designers. Like a mobile phone knowing it’s usage, location, context etc., offers new data sets to companies and designers to make products better. We also see technologies like Alexa learn and mould to your home and your family vis-a-vis a one size fits all solution.
An IIT Bombay Alumni with 21 years of Product and business leadership experience. Recently worked as President at Paytm & Paytm Mall and Director for international business at Alibaba, China. He earlier led product and business roles at Zapak, Yahoo, Talisma & Vendio. He has experience of working to build consumer businesses, raise funds and create global partnerships.
General Manager at Yu Centrik
The business value of Design is not just about delivering products and services to provide a superior Customer Experience. It's also about knowing where your organization stands in terms of design maturity, so that you can take the necessary actions to grow your culture, design processes and tools. During our talk we will present a Design Maturity Model which the UXalliance has created specifically to assess organizations’ design maturity, as well as help them create and sustain a customer-first design culture.
Joelle Stemp founded the UX & Service Design agency Yu Centrik in 2003 in Montreal. Yu Centrik is the exclusive Canadian partner of UX Alliance.
She is a pioneer in the adoption of UX and service design in Canada. With a background in communications and a talent for design, Joelle began her career as a UI designer and has spent the last 25 years promoting human factors, usability & and user experience.
Joelle believes in the importance of questioning the purpose of products and services as a starting point for design. She loves to share her knowledge with others, and aims to foster a human-centered approach and a design culture within organizations.
Joelle is very involved in developing and teaching the UX-PM Certification program created in collaboration with her partners at UXalliance.
In 2019 it was hosted and organised by Mantaray in South Africa with theme Humanising Innovation: UX driven transformation
In 2018 it was hosted by Assist Digital in Italy where the theme: UX beyond the screen, explored the challenges that design and UX are facing.
In 2017 we saw this flagship event hosted at the Inter Continental Shanghai Puxi, by China by GFK. Building on the theme “UX connect”.