Welcome by PeepalDesign
What’s all the chat a bot?
Michelle Townshend & Robert Schumacher
Hundreds of thousands of people die each year in hospital from sepsis.
The keynote will tell the story of the challenges faced in integrating AI, UX, NLP, Voice Recognition, SMS, and Chat Bots in an application to provide better patient care.
The Xploro app – how we approached humanising healthcare for kids
Simon Herd | Director – Sutherland Labs
Xploro is an award winning and clinically validated app that uses AI driven chatbots, augmented reality and gameplay to engage young patients more effectively in treatment for serious conditions. In this presentation Simon Herd, Director of Design Research at Sutherland Labs in London will show you how patient experience became a foundational element of the app and why it was important. He’ll talk you through how young patients were involved in the project and the challenges overcome in doing so. He’ll also share insights around successfully applying these innovative technologies to the healthcare and how the project always maintained focus on the patient
Designing for the next billion in Africa
Helga Stegmann | Owner – Mantaray
Designing for good is even more critical today than it has ever been can we leapfrog over infrastructure shortages and digitise the continent? I will travel across the continent, revealing some country insights and delving into the markets nuances. Revealing good design which is making an impact in people’s lives, this is a good news story; in solving Africa’s problems could we be solving some of the world’s biggest concerns, in an abundant and interesting way, let’s see…
The Time is Now for UX and AI: Don’t leave it up to the programmers
Gavin Lew | Managing Director – Bold Insight
“We built it, because we could” is a common theme in the world of tech and in many cases, engineers and developers create because they wanted to see what could happen. Artificial Intelligence (AI) is following the same path. In this presentation, Gavin will discuss core elements from a book he is co-writing on AI. The foundation for concern will be described as a call to arms so those in healthcare do not sit back and wait for AI to take shape. Now is the time for us to take an active role in embedding AI into products. Case studies will illustrate successes and failures of AI and present a UX framework to pave the way for AI to have future success. A noticeable absence in AI’s evolution is a focus on how marketing, product development, UX design and research can shape AI. The author will detail why AI by itself is insufficient to success. Instead, for AI to succeed, three core aspects require attention: Context, Interaction, and Trust. Examples across healthcare, finance and consumer products will be presented to demonstrate how AI can overcome its own fascinating past.
Elevating User Experience in the Organization
Peter Mackey & Alex Castellanos
In the early 1900s the CMO position was created, and ever since it has been one of the most heavily resourced departments in almost every major organization. The Chief Marketing Officer “controls the brand.” But over the past decade the tectonic plates of business have shifted. Earthquake after earthquake has shaped a new world in which Users sit at the Brand control panels. Online user feedback arose to keep products honest… Empowered users found voices to hold services responsible for missteps… And broad online conversations prevented companies from using flashy marketing to cover up product problems.
With all this User power, why do leading business schools still teach that “Marketing drives the business” when we all know it is the User? And why do so many organizations still struggle to “control” their brand without investing in the User up-front? In this talk, Alex and Peter dig into the “why” in a talk AND what you can do to help your clients shift the balance towards the User in a workshop.
New Data for Design - Voice of Products
Bhushan Patil | Founder - Multiply Ventures
Today it’s not a just a customer or a passive research data but products itself are feeding data back to designer. Alike a mobile phone itself knows it’s usage, location, context and more offering new data sets to companies and designers to make products better. We also see today products mould to your needs like an Amazon Alexa learns and moulds to your home and your family vs a one size fits all. Life and voice of products will be a sharing to bring in new design dimension to designers to think in future, prepare for the same, leverage and even build processes around the same.
Frederic Gaillard | Co-founder - Axance
Designing for the Next Billion
Harini Karthik | UX Researcher - Google
With the world of internet continuously evolving and almost every segment from entertainment to healthcare on the verge of disruption, users from emerging markets are increasingly likely to be among the users of any designer’s product. Not only is the business opportunity substantial, but it’s also an area in which UX can have a real impact.
The way these users are coming online is very different from what we have witnessed in the decade before it. Most of these users enter through the world of patchy network connectivity and yet are exposed to the use of a mobile-first approach and assistive technologies. Keeping that in mind, it becomes increasingly important to build with empathy and make the users feel in control. The understanding of culturally appropriate visual cues and vernacular aid is paramount to building an experience which does not feel like a UX conundrum as your product navigates through the continents.
This is a small but somewhat fun take on sensitizing the design and product community about why removing the barriers to entry matter now more than ever and how we can open up to a whole new, massive audience by building more meaningful experiences.
Luca Petroni | Head Digital Strategy - Assist Digital
Abhimanyu Kulkarni | Studio Director - Philips
The rise of Super Apps in emerging markets
Sameer Chavan | Design Head - Flipkart
In India with the launch of UPI, your mobile number is now your ID. All bank transactions, event registrations, government IDs, app logins, are connected to your phone number. Requiring email IDs for accounts is now the thing of the past. A lot of people don’t even know what is email. Indian users are quickly following the china trends where they are spending a lot of time on mobile. Imagine what the drivers and security guys do. They kill the time by watching movies or games. For the app company, their time is money. How can it be used?
When you design such super apps for these mobile-only users there are multiple challenges. Though most of the user base exhibits similar behavior, they come to the app for very diverse reasons. These are the new billion users who are getting online. But how to convert 100 million of these billion users to do transactions is the new challenge everyone is trying to solve.
Joelle Stemp | General Manager - Yu Centrik
Florian Egger | Owner - Telono SA
Digital transformation journey
Ramya Balasubramaniam | Chief Manager - Asian Paints
The talk will cover an outline on how Asian Paints’ consumers are changing, how their competitive landscape is changing and how their ambitions are changing in line with these. What role digital transformation plays and how UX is an inextricable part of winning this effort. She will talk about the typical challenges a digital team faces while trying to create uniform customer experiences and how it is all Greek for a largely sales driven organisation.