Not able to attend all talks LIVE? We got you covered!!
Talks will be recorded and made available for viewing, to conference attendees till 31st Dec 2020
4th Dec Main Track: 10:30 – 17:00 CET
10:30 – 11:30
The Courage to Understand People Deeply
Indi will outline how to find the gaps between your solutions and the thinking styles of people you hope to support, and move into new areas of innovation.
11:30 – 11:40
11:40 – 12:20
Krispian Emert, UX Researcher Facebook
Facebook Desirability Toolkit
The Facebook Desirability Toolkit was developed to help us ascertain whether early design directions matched the mental model of our users.
12:20 – 13:00
Pallavi Kutty, Executive Director & Head of UX Authentication JP Morgan Chase
Transforming Banking Experiences
Pallavi will talk about how banks are enhancing identity and authentication experiences to provide safe and secure online banking experiences and at a broader level how banking is transforming to meet consumer expectations around digital engagement
13:00 – 14:00
14:00 – 14:40
Ramya Balasubramanian, Chief Manager Asian Paints
Digital transformation journey
She will talk about what role digital transformation plays and how UX is an inextricable part of a winning effort. She will cover the typical challenges a digital team faces while trying to create uniform customer experiences and how it is all Greek for a largely sales driven organisation.
14:40 – 15:20
Melissa Z, Lead User Experience Specialist Facebook
Gathering insights with the Next Billion
This talk will not only share vivid stories on why it’s important to consider the needs of the next billion when designing new products, but also identify (and hopefully solve for) some challenges researchers have faced when trying to learn from these users around the world. We’ll conclude by sharing some overarching principles and general considerations for designing for the next billion.
15:20 – 15:30
15:30 – 16:10
Harini Karthik, UX Research for Search Google
Designing for the next billion
This talk is a fun take about how to build meaningful experiences for the next billion through the use of culturally appropriate visual cues and vernacular language support.
16:10 – 16:50
Helga Stegmann, UX Leader, Researcher & Strategist
Insights from Africa - Designing for diversity and inclusion
Helga will explore how Africans embrace new technology in banking, telecom and healthcare, their trust and use of social networks. Africa leads the world in many ways in technology adoption and usage. What can be learned in the African markets that we can use to understand other global markets? If you build to succeed in Africa embracing and celebrating cultural diversity will this ensure product success in other markets?