Not able to attend all talks LIVE? We got you covered!!
Talks will be recorded and made available for viewing, to conference attendees till 31st Dec 2020

4th Dec Track-2: 11:10am – 2:50pm IST
India

11:10- 11:50 am

Susan J. Wolfe, Principal, OE Strategy

Question Everything: Design for Social Impact

Applying “standard” human-centred design strategies to address wicked problems tend to fall far short of the mark. What is it about wicked problems that make our traditional methods inadequate? This talk explores these types of problems and the implications for projects.

11:50 – 12:30 pm

Muzayun Mukthar, UX Research Lead, Google

Spotlight on Inclusion in UX

Are our designs working for marginalized and minority communities? How is the tech/social/class divide impacting the products we are putting out there? This talk will address what role can research and design play in building for everyone!

12:30 – 1:30 pm

Lunch Break

1:30 – 2:10 pm

Aurobinda Pradhan, Co-Founder PeepalDesign
Suren Ramasubbu, co-founder & CEO of Mobicip

Hello UX! When startups dial in UX

Why do startups dial in UX and when? The answer depends on the maturity of the startup in the UX value chain. In this talk Auro and Suren will share their experience as UX agency owner and startup CEO respectively and outline the challenges that both sides need to watchout for and the resolutions that have worked for them.

2:10-2:50 pm

Alvin Chai, Founding Partner Netizen Experience

Talking UX in the Lingo of Business Stakeholders

In this talk, Alvin will explore how executive and business leaders think when making the decision to invest in UX initiatives. If we are going to push UX at scale in an organization, UX practitioners need to bridge the gap and communicate in the lingo that business stakeholders are already familiar with, so that they can ‘get it’. By understanding the possible factors and priorities that go through their mind, UX practitioners increase the chance to get long term buy-in from decision makers

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