Not able to attend all talks LIVE? We got you covered!!
Talks will be recorded and made available for viewing, to conference attendees till 31st Dec 2020
5th Dec Main Track: 3:00pm – 9:00pm IST
3:00 – 3:40 pm
Frederic Gaillard, Marine Debussche, Axance
How to transform your organization through user research?
In this talk, you will learn how to roll out a user research “culture” in your organization. We will present concrete examples of what we experienced in the last 2 years with large organizations who decided to become as successful as their strongest competitors.
3:40 – 4:20 pm
Durgaprasad Vemula, Diksha Gautam, PeepalDesign
Building a Research Repository
For years, we’ve had the problem of our domain knowledge being buried in folders on cloud storage in the form of past reports. After speaking with researchers across the world, we realized it’s a problem most companies face. Building on our hypotheses, we conducted primary research and used the holistic approach of Jobs to be done (JTBD) framework to prioritize user needs of researchers across the globe.
4:20- 4:30 pm
4:30 – 5:10 pm
Abhimanyu Kulkarni, Studio Director Philips
Large Enterprises & Startups: Innovating Together
Large companies & startups have a lot to offer each other, however the differences in values and culture are significant. Abhimanyu has been a design mentor of this program for the last 3 years and will be sharing some lessons learnt along the way
5:10 – 5:50 pm
Tim Bosenick, Managing Director uintent
Employee Experience: Towards a human centric organization
Tim will present an approach that ReSight developed to cover the simultaneous optimization of customer/user and employee experiences.
5:50- 6:30 pm
6:30 – 7:10 pm
Luca Petroni, Head of Digital Strategy Assist Digital
Design of Conversational Interfaces
The use of chatbots, voice assistants, conversational IVRs has seen strong growth in recent times. Is the “User Centered” design process still suitable to design A.I. based systems? How can we prototype a not completely deterministic system? And how can user research and testing find room within a more and more diffused “Agile” approach? The methodological framework developed by Assist Digital tries to answer these questions.
7:10 – 7:50 pm
Gavin Lew, Managing Partner Bold Insight
The Time is Now for Humanizing AI
Artificial Intelligence (AI) is following the path of “We built it because we could” is a common theme among engineers because they want to see what can happen. In this presentation, Gavin will discuss core elements for AI to succeed, namely Context, Interaction, and Trust.
7:50- 8:00 pm
8:00- 9:00 pm
Practical JTBD: From Insight To Action
Jobs to be done (JTBD) provides us a lens through which we can understand value creation. Popularized by Clayton Christensen, JTBD underlies his theory of disruption. Since then, companies have been using the JTBD as a strategic framework for innovation.