Not able to attend all talks LIVE? We got you covered!!
Talks will be recorded and made available for viewing, to conference attendees till 31st Dec 2020
5th Dec Main Track: 10:30- 15:20 CET
10:30 – 11:10
Jeongwoo Ryu, Senior Data Scientist, PXD South Korea
Data driven User Modelling & Evidenced based Design
In this talk, Jeongwoo will be sharing PXD’s experiences combining data analysis approaches such as behavioural pattern detection, user log analysis, description statistics etc. with traditional user research methods.
11:10 – 11:50
Bhushan Patil, Founder Multiply Ventures
Voice of Products: Data driven design
Today besides customer research data, products themselves are feeding back telemetry data to designers. Like a mobile phone knowing it’s usage, location, context etc., offers new data sets to companies and designers to make products better.
12:00 – 12:40
Simon Herd, Director of Design Research Sutherland Labs
Humanising Healthcare for Kids
Xploro is an award-winning and clinically validated app that uses AI-driven chatbots, augmented reality and gameplay to engage young patients more effectively in the treatment for serious conditions. Simon will show you how patient experience became a foundational element of the app. He’ll talk you through how young patients were involved in the project and the challenges overcome in doing so.
12:40 – 13:20
Sameer Chavan, Design Leader
Designing Super Apps
There is a clear trend towards Super Apps and companies are battling hard to keep users active on their platforms. Users can accomplish everything from booking a taxi to buying movie tickets to ordering food to making payments in one app so much so that the app user ID has become an official electronic ID in some countries. The app itself has become a mobile home screen with all icons on one page. Sameer will discuss the challenges that exist while designing such super apps for Indian users and how to address them.
14:00 – 14:40
Robert Schumacher, Managing Partner Bold Insight
Jonathan Abrams, User Researcher, Google
Remote Testing, Teens, Parents, Pandemics …What could go wrong?
The talk will discuss the challenges in conducting remote observations of user interviews with dyads of parents and children as young as nine years old. The setup, methodological challenges, logistical hiccups, and technical hurdles all presented themselves – we will describe them and how we overcame these issues to deliver solid research results.
14:40 – 15:20
Joelle Stemp, Florian Egger, Wojciech Chojnacki
Design Maturity Model: Why should organizations care?
During our talk we will present a Design Maturity Model which the UXalliance has created specifically to assess organizations’ design maturity, as well as help them create and sustain a customer-first design culture.