Talking UX in the Lingo of Business Stakeholders
In this talk, Alvin will explore how executive and business leaders think when making the decision to invest in UX initiatives. If we are going to push UX at scale in an organization, UX practitioners need to bridge the gap and communicate in the lingo that business stakeholders are already familiar with, so that they can ‘get it’. By understanding the possible factors and priorities that go through their mind, UX practitioners increase the chance to get long term buy-in from decision makers
Alvin is the founding partner of Netizen Experience, a South East Asia focused UX consulting firm headquartered in Malaysia. Alvin has worked with many leading corporate organizations to plan and manage user research in multiple Asian markets. He enjoys the experience of collaborating closely with other UX practitioners in international research.