Diksha Gautam

Senior UX Researcher at PeepalDesign

Building a Research Repository

For years, we’ve had the problem of our domain knowledge being buried in folders on cloud storage in the form of past reports. After speaking with researchers across the world, we realized it’s a problem most companies face.  Building on our hypotheses, we conducted primary research and used the holistic approach of Jobs to be done (JTBD) framework to prioritize user needs of researchers across the globe. 

This talk highlights how we used an outcome-driven approach to find an innovative solution to this pressing problem.