DurgaPrasad Vemula

CEO at PeepalDesign

Building a Research Repository

For years, we’ve had the problem of our domain knowledge being buried in folders on cloud storage in the form of past reports. After speaking with researchers across the world, we realized it’s a problem most companies face.  Building on our hypotheses, we conducted primary research and used the holistic approach of Jobs to be done (JTBD) framework to prioritize user needs of researchers across the globe. 

This talk highlights how we used an outcome-driven approach to find an innovative solution to this pressing problem.

Durgaprasad is the Co-founder & CEO of PeepalDesign one of India’s top UX consultancies based in Bangalore. Durga is a passionate advocate for the user in the design process and believes that the best way to achieve this is by involving all stakeholders in User Research.

An MBA from Indian Institute of Management Calcutta, he brings over 20 years of experience in designing user experiences for enterprise software. Before starting PeepalDesign, he was leading the UX efforts at SAP Labs India, for SAP Business ByDesign and SAP Business Objects.