How to transform your organization through user research?
In this talk, you will learn how to roll out a user research “culture” in your organization. We will present concrete examples of what we experienced in the last 2 years with large organizations who decided to become as successful as their strongest competitors. You will leave the talk with actionable tools and methods that you can try in your organization. Tools & methods that will give concrete outputs in just a few weeks.
Frederic has more than 20 years of experience in research and design for digital services. In 1999, he co-founded Axance, the first and largest user research agency in France, he is also an active member of UXalliance. Frederic has managed dozens of international research projects and has contributed to the book “Handbook of Global User Research”.