Indi Young

The Courage to Understand People Deeply

When we set out to create solutions for people, we often believe we know what the problem is and how to fix it. We rely on a superficial understanding of what their purposes are. Rarely do we spend the time required to understand the inner landscapes of how people actually think their ways toward their purposes.

Indi will outline how to find the gaps between your solutions and the thinking styles of people you hope to support, and move into new areas of innovation.

Indi was one of the founders of Adaptive Path, the pioneering UX agency. Her work is rooted in the problem space where the focus is on people. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Indi has written two books, Practical Empathy and Mental Models.

8:30 - 9:30 am

Main Track 4th Dec

The Courage to Understand People Deeply

When we set out to create solutions for people, we often believe we know what the problem is and how to fix it. We rely on a superficial understanding of what their purposes are. Rarely do we spend the time required to understand the inner landscapes of how people actually think their ways toward their purposes.