Joelle Stemp

General Manager at Yu Centrik
Design Maturity Model: Why should organizations care?

The business value of Design is not just about delivering products and services to provide a superior Customer Experience. It's also about knowing where your organization stands in terms of design maturity, so that you can take the necessary actions to grow your culture, design processes and tools. During our talk we will present a Design Maturity Model which the UXalliance has created specifically to assess organizations’ design maturity, as well as help them create and sustain a customer-first design culture.