Krispian Emert

UX Researcher at Facebook
Facebook Desirability Toolkit

How do you get feedback on early designs? The Facebook Desirability Toolkit was developed to help us ascertain whether early design directions matched the mental model of our users. This Facebook Desirability Toolkit was developed for the India market with a lot of help from PeepalDesign. We'd like to talk about how we arrived at appropriate descriptor words

Krispian Emert has over 20 years of experience across all stages of User Experience - from strategy and conception through to production and implementation. She has worked in award-winning agencies, and for some of the world’s top brands, including Facebook, The NFL, Microsoft, Thomson Reuters, ING, and Toyota. Krispian is often found evangelizing the craft — as an instructor of information architecture and design thinking — and at speaking engagements at conferences and universities worldwide.

 

9:45 - 10:30 am

Main Track 4th Dec

Facebook Desirability Toolkit

How do you get feedback on early designs? The Facebook Desirability Toolkit was developed to help us ascertain whether early design directions matched the mental model of our users. This Facebook Desirability Toolkit was developed for the India market with a lot of help from PeepalDesign. We'd like to talk about how we arrived at appropriate descriptor words.