Gathering insights with the Next Billion
This talk will not only share vivid stories on why it’s important to consider the needs of the next billion when designing new products, but also identify (and hopefully solve for) some challenges researchers have faced when trying to learn from these users around the world. We’ll conclude by sharing some overarching principles and general considerations for designing for the next billion.
Melissa is a lead researcher guiding product teams across Facebook, Instagram, and WhatsApp in creating experiences for the Next Billion. Melissa brings over 15 years of research experience across multiple industries ranging from luxury automotive, consumer goods, technology, healthcare and government