Digital transformation journey – Sisyphus at work
This talk outlines how Asian Paints' consumers are changing, how their competitive landscape is changing and how their ambitions are changing in line with these. She will talk about what role digital transformation plays and how UX is an inextricable part of a winning effort. She will cover the typical challenges a digital team faces while trying to create uniform customer experiences and how it is all Greek for a largely sales driven organisation.
Ramya is a marketing professional with over 15 years’ experience with a passion for creating digital solutions that deliver value to the business and its customers. She currently heads the Digital and CX efforts at Asian Paints Ltd and is in the thick of the company’s digital transformation efforts.
Main Track 4th Dec
Digital transformation journey