Robert Schumacher

Managing Partner at Bold Insight
Remote Testing, Teens, Parents, Pandemics …What could go wrong?

We will discuss the challenges in conducting remote observations of user interviews with dyads of parents and children as young as nine years old. The setup, methodological challenges, logistical hiccups, and technical hurdles all presented themselves - we will describe them and how we overcame these issues to deliver solid research results.

Bob has more than 25 years of experience in UX research. He is co-founder and Managing Partner of Bold Insight, a full-service UX research agency based in Chicago with global offices in five countries. He recently co-authored, with Gavin Lew, AI and UX, Why Artificial Intelligence Needs User Experience (released by Apress Publishing in October 2020).  With a passion for global research, he co-founded the UXalliance, the first international network of UX consulting firms and edited The Handbook of Global User Research. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.