Simon Herd

Director of Design Research at Sutherland Labs
Humanising Healthcare for Kids

Xploro is an award-winning and clinically validated app that uses AI-driven chatbots, augmented reality and gameplay to engage young patients more effectively in the treatment for serious conditions. Simon will show you how patient experience became a foundational element of the app. He’ll talk you through how young patients were involved in the project and the challenges overcome in doing so.

Simon is a Director of Design Research at Sutherland Labs in London, and a world renowned expert in UX and Customer Experience. His two decades of experience have seen him create and refine a range of digital services for some of the most well-known companies in the world.