Snigdha Sah

Manager, UX Research and Insights at Sony PlayStation
UX Research and the World of Interactive Gaming

Video games have always occupied a unique place in the world of entertainment, given the complexity of interaction between games, interfaces and technology that define the gaming experience. The pandemic has further emphasized the need and relevance of gaming as a catalyst for bringing joy through social interaction, thereby deepening relationships and ultimately, pushing the limits of gamers’ human potential. In this talk, Snigdha Sah talks about the role of UX research in shaping the future of interactive entertainment.

Snigdha is a seasoned UX professional with experience in UX, market research and project management. She uses her training in anthropology to deliver compelling and actionable recommendations for product enhancement. Over the span of the last 7+ years, she has consulted for clients across industries that include information technology, healthcare, automotive, consumer packaged goods and non-profit.

10:30 - 11:15 am

Main Track 4th Dec

UX Research and the World of Interactive Gaming